In the earlier posts I have explained how three attributes namely: Impact, Effectiveness and Availability can be used to measure the value of each IT Service for a given Line of Business (LOB). Easy as it might sound, the devil is however in the detail. In real world, for each LOB the unit of measure to perceive the value of IT Service is completely different. For example in a product centric organization the Engineering division looks at IT Services as enablers to help them in timely release management of products. For Sales LOB, IT Services are enablers of sales whether it is online or offline. For the Finance team, IT Services may be all about timely management of quarterly reports and numbers.