Data, Data and more Data...
By 2015, nearly 3 billion people will be online, pushing the data created and shared to nearly 8 zettabytes. Centurylink created this cool infographic to highlight the data deluge and big data issues.

Further Reading
1) Saama SixthSense for a Saama's point of view presentation on Big Data and why you need to listen to your Big Data.
2) CIO Analytics: Managing Business Value of IT for a whitepaper on how to measure, Plan and Cost Business Value of IT using a Service Oriented Delivery Model.
3) Big Data is the Answer - What was the Question? for a recorded version of the webinar hosted on February 17, 2012