Saama Blog

Big Data Insights on Saama solutions and services

Increase Contact Center Effectiveness with Big Data Analytics

By Saama Executives | April 10, 2012

Effectiveness of customer contact center agents is commonly based on metrics such as AHT(Average Handle Time), CSAT (Customer Satisfaction), CPC (Cost per Contact) etc. Established vendors in the contact center space have traditionally focused on these metrics from a long time. Several such vendors solve performance questions through sampling large and segregated data sets ignoring…

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Safe Neighborhoods with Big Data

By Praveen Katta | April 4, 2012

When I was coming back from an international travel recently and was browsing through the inflight entertainment shows available, “Person of Interest” series on CBS caught my eye. A computer genius develops a machine for the government which is used to detect information leading to acts of terrorism before they can be executed. “The machine” separates…

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The CIO Diaries: An IT perspective on business transformation

By Saama Executives | March 13, 2012

Limitations of organic growth are forcing companies to look at innovative ways to improve market share and profitability. Business transformation strategies are evolving more rapidly than any time in the past. For any of these transformation plans, be it: M&A, new product introduction, geographical expansion and others to succeed, the CIO office needs to play a key…

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ROI on Business Analytics – Now we have Numbers

By Saama Executives | March 7, 2012

A recent study by the Nucleus Research says that Analytics pays back $10.66 for every dollar spent. The study is based on data from 60 case studies and relates to investments in Business Intelligence, Performance Management and Predictive Analytics. Not surprising are the areas where they saw ROI increase – revenue, gross margin and expenses.

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Procter & Gamble – A Case Study in Business Analytics

By Saama Executives | March 5, 2012

Best-in-Class Analytics Innovation Case Study…Interesting article about P&G and Business Analytics from InformationWeek, Feb 6, 2012.  Illustrates the way Business Analytics is becoming more central as decision making speeds up.  

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Why BI CoE: Struggling to justify ROI?

By Saama Executives | March 1, 2012

Current BI landscape is cluttered with too many tools and technologies. The plain vanilla BI deployments rarely produce desired results. This leaves IT teams to a mere data steward role rather being a potential business partner. Primary inhibiting factors are: exponential data growth, lack of best practices and leveraging prior experience. Organizations today need to…

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Just One Word, Ben – "Data"

By Saama Executives | February 29, 2012

What advice would you give Benjamin Bradock in 2012? The attached infographic from EMC makes a compelling case for choosing a career as a Data Scientist.

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Clinical Trials Optimization – Business Analytics to the rescue

By Saama Executives | February 26, 2012

Here’s how business analytics can optimize clinical trials A panel of Pharma industry leaders like GlaxoSmithKline, Bristol-Myers-Squibb, AstraZeneca, Sanofi, Eli Lilly, Pfizer and Shire talked about the importance of Clinical Trials Optimization for 2 days at the recently concluded conference in Philadelphia clearly showing the importance of this topic in the present times of economic…

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Moneyball, A must watch movie for the Business Analytics savvy

By Saama Executives | February 17, 2012

Every Business Analytics consultant should watch the movie Moneyball (2011). This movie is indeed one of the best movies I’ve watched for a long time that showcases the application of analytics and statistics. Here’s something about the plot summary that IMDB has to say about Moneyball. “Oakland A’s GM Billy Beane is handicapped with the…

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Sentiment Analytics – The Gold Mine, which you didn't Mine!

By Saama Executives | February 14, 2012

It’s really a no brainer that Customer Satisfaction matters. Every IT or Business unit  I’ve known, considers Customer Satisfatction, a very high priority and does strive really hard to ensure they engage very closely with their customers. To ensure every customer query or concern is serviced well within time. If one does go by the…

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Why large enterprises and EDW owners suddenly care about BigData

By Saama Executives | February 9, 2012

While most of big data is geared towards social media and stream analytics, traditional EDW can also best leverage the power of Big Data. The concept of Big Data is not new, banks have been doing it for a while using mainframe size computers. The reason it’s being talked so much now is that for…

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Big Data is not all Social Media

By Saama Executives | January 30, 2012

It has been a little over a year since the term “Big Data” became a catch phrase, but it still appears to evoke the same kind of response as it did then with an interesting twist. The twist being, it evoked a sense of “awe” to begin with but that is turing into a sense…

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Big Data is the Answer – What was the Question?

By Saama Executives | January 2, 2012

The Big Data Analytics promise: enable “data monetization” through more timely, more accurate, more complete, more granular, more frequent decisions. So, what exactly are the types of business problems big data analytics likely to solve?  For this you need a mini-MBA in Big Data Use Cases.

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Why Human Resource Should Care About Big Data

By Saama Executives | December 21, 2011

There is no conversation or corporate strategy presentation today without mentioning Big Data. The focus of this write-up is to understand, what Big Data is and How HR will be impacted due to Big Data:

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Collaborative BI – share your insights

By Saama Executives | December 6, 2011

‘Social networking’ and ‘Collaboration’ have become a part of our lives in this connected world. Let us see how the two can work together in helping us make better decisions. ‘Social networking’ has been a growing phenomenon in the past 2-3 years. The society that we live in has almost suddenly become very ‘social’ and…

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