Honorable Mention: Newsjacking Category
Saama is proud to have been recognized for an op-ed written by CEO and Founder Suresh Katta, which was published on July 29, 2020 in STAT. The First Opinion feature, A NASA Mindset Can Help End the Pandemic, was a response to an article published on July 6, 2020, which recounted how the rush to research new COVID-19 treatments resulted in some poorly designed and costly clinical trials.
Saama’s newsjacking strategy leveraged a timely and notable milestone in U.S. history that 1) required the same level of partnership between public, private, and government organizations to achieve a history-making goal and 2) was likely to appeal to the STAT editor as a compelling and aligned analogy. The milestone was the 62nd anniversary, on July 29, 2020, of President Eisenhower’s signing of legislation to form the National Aeronautics and Space Administration (NASA).
Through the publication of the op-ed, Saama reached a wide life sciences audience and developed a new relationship with a major industry-focused news outlet.
We congratulate the other Honorable Mentions in the category, as well as the Topps Company, Inc. for the winning campaign.