Procter & Gamble – A Case Study in Business Analytics

Bshutterstock_91851365-resized-600est-in-Class Analytics Innovation Case Study…Interesting article about P&G and Business Analytics from InformationWeek, Feb 6, 2012.  Illustrates the way Business Analytics is becoming more central as decision making speeds up.  

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Saama Executives is an exclusive group of thinkers, leaders, mentors and innovators within the company. The members of this group come together from time-to-time to pen their thoughts on topics that would matter the most for the industry. Over the last few years, the group has written some brilliant pieces of Insurance, Life-Sciences, Healthcare and CPG industry.


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