Procter & Gamble – A Case Study in Business Analytics

Bshutterstock_91851365-resized-600est-in-Class Analytics Innovation Case Study…Interesting article about P&G and Business Analytics from InformationWeek, Feb 6, 2012.  Illustrates the way Business Analytics is becoming more central as decision making speeds up.  


About Saama Executives

Saama Executives is an exclusive group of thinkers, leaders, mentors and innovators within the company. The members of this group come together from time-to-time to pen their thoughts on topics that would matter the most for the industry. Over the last few years, the group has written some brilliant pieces of Insurance, Life-Sciences, Healthcare and CPG industry.

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