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How Do You Run Smarter Trade Promotions?

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Saama
Saama

What if you could precisely analyze how each promotion performs, test thousands of what-if scenarios, and predict the financials of your future trade promotions — all in real time?

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As a consumer packaged goods company, think of the benefits of drilling down into how your latest promotional campaigns by retailer and product perform on your tablet or laptop computer.

Better still, imagine no longer running promotions without a pre-calculated ROI that incorporates competitors’ campaigns, weather forecast, and social media trends.

CPG Margins Are Shrinking

Trade promotions, which often consume over 20 percent of revenue, are rarely analyzed or fully understood. Inventory can often be late and out-of-stocks are not uncommon. Around 70 percent of trade promotions don’t reach break even. Industry analysts say that consumer goods companies lose one-third of the money invested into promotion events, and that brand managers and sales executives have a limited way of making intelligent promotion decisions.

Consumers today, driven largely by the last recession, are bargain hunters. And every day these same consumers have a thousand reasons to leave your brand for another, based on the promotion of the day. Understandably, as a CPG manufacturer, there exists a struggle to move resources from transactional to analytical data, and engage in empowered discussions with your retailers at the execution level.

While trade promotions can consume as much as 25 percent of revenue, they are rarely analyzed or fully understood. Inventory can often be late and out-of-stocks are not uncommon.

Saama changes all of that. 

From Data to Insights

Ready Analytics for Trade Promotion

Our advanced analytics solutions for consumer packaged goods help to quickly generate intelligent insights that close the analytics gap — helping you make the most of your data for game-changing outcomes. Working with massive volumes of data, Saama’s modern CPG analytics engine is able to:

  • Leverage and extend existing data assets — such as Enterprise Resource Planning (ERP) and Trade Promotion Management (TPM) systems — to reduce time to value and cost.
  • Harmonize data by aligning shipment, consumption, and promotional information.
  • Realize big data value by blending weather, social, geo, sensor, and more through harmonization.
  • Accelerate outcomes with quick implementation — in weeks, not months or years.
  • Drive business outcomes with custom-fit algorithms and pre-built analytics.

From Data to Insights

Ready Analytics for Trade Promotion

Our advanced analytics solutions for consumer packaged goods help to quickly generate intelligent insights that close the analytics gap — helping you make the most of your data for game-changing outcomes. Working with massive volumes of data, Saama’s modern CPG analytics engine is able to:

  • Leverage and extend existing data assets — such as Enterprise Resource Planning (ERP) and Trade Promotion Management (TPM) systems — to reduce time to value and cost.
  • Harmonize data by aligning shipment, consumption, and promotional information.
  • Realize big data value by blending weather, social, geo, sensor, and more through harmonization.
  • Accelerate outcomes with quick implementation — in weeks, not months or years.
  • Drive business outcomes with custom-fit algorithms and pre-built analytics.

Trade Promotion Solution Areas

Descriptive

Track Your ROI

For Saama Post Event Analytics, our sales dashboards empower you to examine in real time if a promotion or event performed as forecasted or predicted at the account, brand, category, and promoted product group level. This allows for strategically shifting dollars to high ROI product categories or retailers with more favorable promotional structures and the ability to rebalance your trade funding.

With every single executed promotion, you’ll be more informed on the tactics and funding levels necessary to produce a desired objective – everything from driving revenue and volume to increasing profitability, creating brand awareness, gaining product trial, or combating competitive activity.

Best of all, past promotions are completely and thoroughly analyzed to provide you with a “playbook” of what to expect when tactical measures are executed in the marketplace with known levels of trade spending such as off-invoice, bill-back, scan, and lump sum.

Our descriptive capabilities also include:

  •        Consumer preferences and sentiment
  •        Category insights
  •        Competitive brand promotion impact
  •        Supply chain analytics for risk and inventory management
Predictive
Prescriptive

Fluid Analytics℠ for CPG

Fluid Analytics for CPG is an industry-specific orchestration environment that integrates and aggregates structured and unstructured data into an analytics platform.

  • Enterprise-wide data model
  • Extensible and flexible framework for easier customization
  • Predefined data mapping templates that interface with source systems to mitigate development efforts and accelerate implementation of a robust data warehouse.
  • Data architecture that maintains availability, reliability, scalability and data load strategies that follow best practices and ease ongoing data maintenance.
  • Advanced analytical data components to facilitate business intelligence strategy that enables you to quickly measure success and improve your  performance with highly rated performance metrics.

White Paper

Achieving Success with Trade Promotion Optimization

Engaging the Missing Partner: Your Sales Organization

9 out of 10 CPG executives we speak to say their TPO solution doesn’t live up to their expectations. Despite broad executive-level buy-in and solutions costing millions of dollars, end-user adoption is still low. Many business leaders say that their solution doesn’t answer the questions they need to answer on a daily basis. “It shows me pretty charts that don’t really tell me what to do” is a common complaint.

Read this paper to understand the three most common pitfalls of poor TPO implementations and how to circumvent them.

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Learn How Saama Can Help Your Consumer Packaged Goods Business.

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