Integrated data and analytics platform supports the drug commercialization process by automating sales operations
Campbell, Calif. — March 13, 2014 — Saama, a leading pure-play data and analytics solutions and services company, announced today the successful implementation of a comprehensive data and analytics platform for life science companies to help during the commercialization phase of drug development. Saama Sales Operations Solution for Life Science is an integrated data and analytics platform that supports the drug commercialization process by automating sales operations and analytics.
As part of the solution, Saama offers a Core Customer Master, which delivers a single data source for reliable, high quality customer information, and an Enterprise Data Warehouse, which integrates and standardizes shipment, sales and call information, as well as provides a mechanism to generate meaningful reporting and analytics. The Saama Sales Operations Solution for Life Science reduces time spent setting and configuring sales data and sales force territory account management by 30%. Its customer Master Data Management (MDM) reduces manual processes by 90%.
Other features of the solution include:
- Sales force Setup — Sets up sales force to design territory structure and account coverage to maximize sales resources to support interactions, sales data reporting, compensation, sampling and compliance, and spend reporting.
- Sales Crediting Rules Automation — Establishes rules in the system to ensure payment accuracy, reduction of bottlenecks, and a motivated sales force.
- Analytics and Dashboards for:
– Sales to track key metrics of performance volume, growth and penetration.
– Call Planning/Targeting to drive decisions around reach, frequency and progress.
“Our talented team of domain experts, solution architects and data analysts are specialists at helping businesses jump-start the commercialization phase,” said Scott Clarke, VP and GM, Life Sciences and Healthcare at Saama Technologies. “We help life science and healthcare businesses everyday to build scalable integrated data and analytics platforms to achieve actionable insights that transform their sales operations and go-to-market plans.”
About Saama Technologies, Inc.
Saama Technologies is one of the largest pure-play data science solutions and services companies focused on solving the data management and advanced analytics challenges of the world’s leading brands. Based in Campbell, CA, Saama has over 15 years of history in implementing business analytics, big data, predictive analytics and data management solutions for global clients in industries such as life sciences, healthcare, insurance, financial services, high technology, media and public sector. Saama serves these clients from its offices in US, Europe and India. Saama can be reached at https://www.saama.com