PharmaVOICE December 14, 2020

The New Virtual Engagement Reality

The Virtual Environment Is Here to Stay

Remote working has changed the way life sciences companies engage with patients, providers, and other target audiences.

In this PharmaVOICE article, several pharma marketing and sales executives share their ideas for rethinking commercial strategies.

Gregory T. Simpson, Saama’s VP, Head of Marketing, says that marketers must continue to adapt their approaches for reaching target audiences. “We must all also embrace the technology that is enabling this new reality or be left behind,” he says.

The shift to digital everything won’t go away—even after the pandemic is behind us—so it’s important for pharma to keep evolving when it comes to customer engagement.

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