Article Blog General March 7, 2012 < 1 minute read

ROI on Business Analytics – Now we have Numbers

ROI-3-resized-600-300x264A recent study by the Nucleus Research says that Analytics pays back $10.66 for every dollar spent. The study is based on data from 60 case studies and relates to investments in Business Intelligence, Performance Management and Predictive Analytics. Not surprising are the areas where they saw ROI increase – revenue, gross margin and expenses.

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