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Posts Tagged ‘Actionable Intelligence’

Top 10 steps for creating visually appealing dashboards

Seeing is knowing. More the visual appeal, more effective is the communique. The presentation of information becomes all the more important when you deal with business data as it needs to weave a visual story to keep the user glued. Data can be presented in several ways to make it look enticing and this blog…

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B2B Marketers, Evolve with Big Data

Statistical

Most of the B2B Marketers feel their current online marketing mix is falling short to meet the sales demand, and that they’re under immense pressure to be able to measure the online campaign effectiveness and also being productive. We often hear that the concept of the marketing mix isn’t so useful any longer in this…

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Increase Contact Center Effectiveness with Big Data Analytics

Effectiveness of customer contact center agents is commonly based on metrics such as AHT(Average Handle Time), CSAT (Customer Satisfaction), CPC (Cost per Contact) etc. Established vendors in the contact center space have traditionally focused on these metrics from a long time. Several such vendors solve performance questions through sampling large and segregated data sets ignoring…

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Moneyball, A must watch movie for the Business Analytics savvy

Every Business Analytics consultant should watch the movie Moneyball (2011). This movie is indeed one of the best movies I’ve watched for a long time that showcases the application of analytics and statistics. Here’s something about the plot summary that IMDB has to say about Moneyball. “Oakland A’s GM Billy Beane is handicapped with the…

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Collaborative BI – share your insights

‘Social networking’ and ‘Collaboration’ have become a part of our lives in this connected world. Let us see how the two can work together in helping us make better decisions. ‘Social networking’ has been a growing phenomenon in the past 2-3 years. The society that we live in has almost suddenly become very ‘social’ and…

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Look Beyond Traditional Pharma Sales Data

Just attended a whole day training about Pharmaceutical sales data by Kosta Tzavaras, the renowned author of books like ‘Pharmaceutical Sales Data 101’ and ‘Patient Data 101’. The information was quite insightful and definitely helped me better understand how different sets of data available from different sources are analyzed to serve the Pharmaceutical sales force.…

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Use your senses – Future of BI?

It is way past mid night and I am reading an interesting article on Mashable about Umami (umami.tv) launching a mobile app that uses the ‘hearing’ sense of a mobile device such as iPhone or iPad to deliver content on second screens.  There are several second screen apps in the market but this one takes the top spot…

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Tips for developing a BI roadmap

Every BI Manager must know that the 3 key expectations that any business group has from their BI infrastructure are data availability, data reliability and data completeness. Even if one of these is not fulfilled, the business will not be able to make the right decisions. Data Availability – Availability of relevant data when you…

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Hidden Trends in BI – Part 1

Although “information enabled decisions” is a philosophy that has been discussed and promoted widely in the recent times, it has not yet become the mainstream SOP (standard operating protocol). With a big part of the Business Leaders now being mobile and remote, this has become a bigger challenge. Actionable vs Action Enabled BI Enter the…

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