Top 10 steps for creating visually appealing dashboards

Seeing is knowing. More the visual appeal, more effective is the communique. The presentation of information becomes all the more important when you deal with…

B2B Marketers, Evolve with Big Data

Most of the B2B Marketers feel their current online marketing mix is falling short to meet the sales demand, and that they’re under immense pressure…

Managed Markets Analytics for Pharma – Prescription for Intelligence

Best approach to Managed Markets Analytics for pharma The managed care model has seen huge growth in the pharmaceutical industry in the US. It is…

Increase Contact Center Effectiveness with Big Data Analytics

Effectiveness of customer contact center agents is commonly based on metrics such as AHT(Average Handle Time), CSAT (Customer Satisfaction), CPC (Cost per Contact) etc. Established…

Moneyball, A must watch movie for the Business Analytics savvy

Every Business Analytics consultant should watch the movie Moneyball (2011). This movie is indeed one of the best movies I’ve watched for a long time…

Collaborative BI – share your insights

‘Social networking’ and ‘Collaboration’ have become a part of our lives in this connected world. Let us see how the two can work together in…

Look Beyond Traditional Pharma Sales Data

Just attended a whole day training about Pharmaceutical sales data by Kosta Tzavaras, the renowned author of books like ‘Pharmaceutical Sales Data 101’ and ‘Patient…

Use your senses – Future of BI?

It is way past mid night and I am reading an interesting article on Mashable about Umami (umami.tv) launching a mobile app that uses the ‘hearing’ sense of…

Hidden Trends in BI – Part 1

Although “information enabled decisions” is a philosophy that has been discussed and promoted widely in the recent times, it has not yet become the mainstream…