Executing a Business Intelligence Center of Excellence

Data Rich, Information Poor Data overload is becoming a huge challenge for businesses and a headache for decision makers. Public and private sector corporations are…

B2B Marketers, Evolve with Big Data

Most of the B2B Marketers feel their current online marketing mix is falling short to meet the sales demand, and that they’re under immense pressure…

Managed Markets Analytics for Pharma – Prescription for Intelligence

Best approach to Managed Markets Analytics for pharma The managed care model has seen huge growth in the pharmaceutical industry in the US. It is…

Bloomberg on Business Analytics

Interested in slicing, dicing, measuring, and analyzing data for customer and business insights? According to a recent survey by Bloomberg, 97% of companies with revenues of more…

Safe Neighborhoods with Big Data

When I was coming back from an international travel recently and was browsing through the inflight entertainment shows available, “Person of Interest” series on CBS caught…

ROI on Business Analytics – Now we have Numbers

A recent study by the Nucleus Research says that Analytics pays back $10.66 for every dollar spent. The study is based on data from 60 case studies…

Why BI CoE: Struggling to justify ROI?

Current BI landscape is cluttered with too many tools and technologies. The plain vanilla BI deployments rarely produce desired results. This leaves IT teams to…

Clinical Trials Optimization – Business Analytics to the rescue

Here’s how business analytics can optimize clinical trials A panel of Pharma industry leaders like GlaxoSmithKline, Bristol-Myers-Squibb, AstraZeneca, Sanofi, Eli Lilly, Pfizer and Shire talked…

Why large enterprises and EDW owners suddenly care about BigData

While most of big data is geared towards social media and stream analytics, traditional EDW can also best leverage the power of Big Data. The…

Big Data is not all Social Media

It has been a little over a year since the term “Big Data” became a catch phrase, but it still appears to evoke the same…