Posts Tagged ‘Business Analytics’

Look Beyond Traditional Pharma Sales Data

Just attended a whole day training about Pharmaceutical sales data by Kosta Tzavaras, the renowned author of books like ‘Pharmaceutical Sales Data 101’ and ‘Patient Data 101’. The information was quite insightful and definitely helped me better understand how different sets of data available from different sources are analyzed to serve the Pharmaceutical sales force.

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Why can’t I find good BI Business Analysts?

In my 14 years of career in Business Intelligence (BI) and after executing several end-to-end BI projects, I have barely come across a handful of ‘good’ BI Business Analysts (BI BA).   Aren’t there enough in the industry?  I am not sure. What makes them so scarce? ‘BI Business Analyst’ to me looks like a commonly…

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Can Pharma really learn from CPG?

Pharma’s traditional approach to getting in touch with Physicians and trying to promote their products has been seen as struggling to achieve its goals.  A recent industry report indicated that the number of Physicians who were not accessible has gone up from about 20% about 5 years ago to about 40% in 2010.  Many of…

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Analytics as a Service

“By 2014, 30% of analytic applications will use proactive, predictive and forecasting capabilities”  Gartner Forecast, 2011 Most organizations are starting to think about “analytics-as-a-service” as they struggle to cope with the problem of analyzing massive amounts of data to find patterns, extract signals from background noise and make predictions. In our discussions with CIOs and others, we…

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Data Scientist, Analytics Guru, or Math Geek?

Analytics Challenge — California physicians group Heritage Provider Network Inc. is offering $3 million to any person or firm who develops the best model to predict how many days a patient is likely to spend in the hospital in a year’s time. Contestants will receive “anonymized” insurance-claims data to create their models. The goal is…

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Hidden Trends in BI – Part 1

Although “information enabled decisions” is a philosophy that has been discussed and promoted widely in the recent times, it has not yet become the mainstream SOP (standard operating protocol). With a big part of the Business Leaders now being mobile and remote, this has become a bigger challenge. Actionable vs Action Enabled BI Enter the…

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Harry Potter, The Elephant, The FBI and The Data Warehouse

In the ancient Indian parable of the elephant, six blind men touch an elephant and report  six very different views of the same animal. Compare this scenario to a data warehouse that gets data from six different sources. “Harry Potter and the Sorcerer’s Stone” as a field in a database can be written as “HP…

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