Executing a Business Intelligence Center of Excellence

Data Rich, Information Poor Data overload is becoming a huge challenge for businesses and a headache for decision makers. Public and private sector corporations are…

Big Data and Data Science – is this hype?

Big Data is one of those heavily abused technology terms today.  It’s become a catch-all phrase used to fit any data related problem into.  When…

Considerations to Make Before Investing in Big Data in 2013

Industry Week recently published <http://www.industryweek.com/systems-integration/five-things-consider-you-make-big-data-investments-2013>  a viewpoint I wrote entitled ‘Five things to consider before you make big data investments in 2013’. Due to the massive volumes…

B2B Marketers, Evolve with Big Data

Most of the B2B Marketers feel their current online marketing mix is falling short to meet the sales demand, and that they’re under immense pressure…

Managed Markets Analytics for Pharma – Prescription for Intelligence

Best approach to Managed Markets Analytics for pharma The managed care model has seen huge growth in the pharmaceutical industry in the US. It is…

Procter & Gamble – A Case Study in Business Analytics

Best-in-Class Analytics Innovation Case Study…Interesting article about P&G and Business Analytics from InformationWeek, Feb 6, 2012.  Illustrates the way Business Analytics is becoming more central…

Clinical Trials Optimization – Business Analytics to the rescue

Here’s how business analytics can optimize clinical trials A panel of Pharma industry leaders like GlaxoSmithKline, Bristol-Myers-Squibb, AstraZeneca, Sanofi, Eli Lilly, Pfizer and Shire talked…

Moneyball, A must watch movie for the Business Analytics savvy

Every Business Analytics consultant should watch the movie Moneyball (2011). This movie is indeed one of the best movies I’ve watched for a long time…

Sentiment Analytics – The Gold Mine, which you didn't Mine!

It’s really a no brainer that Customer Satisfaction matters. Every IT or Business unit  I’ve known, considers Customer Satisfatction, a very high priority and does…

Why large enterprises and EDW owners suddenly care about BigData

While most of big data is geared towards social media and stream analytics, traditional EDW can also best leverage the power of Big Data. The…