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Posts Tagged ‘Data Visualization’

B2B Marketers, Evolve with Big Data

Statistical

Most of the B2B Marketers feel their current online marketing mix is falling short to meet the sales demand, and that they’re under immense pressure to be able to measure the online campaign effectiveness and also being productive. We often hear that the concept of the marketing mix isn’t so useful any longer in this…

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Sentiment Analytics, Federal Reserve and Consumer Behavior

What do these have in common:  The Federal Reserve Bank, Text Analytics, Facebook, Statistical Computations, Big Data and Keyword/Phrase/Boolean searching? Interestingly these are more related than you think. The Federal Reserve wants to develop a next generation Consumer Listening Platform based on social media sentiment analytics (or opinion mining) to know what people are saying and commenting…

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Data Visualization – The Medium is the Message

Marshall McLuhan‘s enigmatic phrase from the sixties gives him credit for predicting the World Wide Web 30 years ago.  He could have just as well have been talking about Data Visualization for Business Analytics. While information management technology has grown at a blistering pace, the human ability to process and comprehend numerical data has not. Visualization…

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