B2B Marketers, Evolve with Big Data

Most of the B2B Marketers feel their current online marketing mix is falling short to meet the sales demand, and that they’re under immense pressure…

Managed Markets Analytics for Pharma – Prescription for Intelligence

Best approach to Managed Markets Analytics for pharma The managed care model has seen huge growth in the pharmaceutical industry in the US. It is…

Why Human Resource Should Care About Big Data

There is no conversation or corporate strategy presentation today without mentioning Big Data. The focus of this write-up is to understand, what Big Data is…

Sentiment Analytics, Federal Reserve and Consumer Behavior

What do these have in common:  The Federal Reserve Bank, Text Analytics, Facebook, Statistical Computations, Big Data and Keyword/Phrase/Boolean searching? Interestingly these are more related…