Posts Tagged ‘Data Warehousing’

B2B Marketers, Evolve with Big Data

Statistical

Most of the B2B Marketers feel their current online marketing mix is falling short to meet the sales demand, and that they’re under immense pressure to be able to measure the online campaign effectiveness and also being productive. We often hear that the concept of the marketing mix isn’t so useful any longer in this…

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Safe Neighborhoods with Big Data

When I was coming back from an international travel recently and was browsing through the inflight entertainment shows available, “Person of Interest” series on CBS caught my eye. A computer genius develops a machine for the government which is used to detect information leading to acts of terrorism before they can be executed. “The machine” separates…

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Collaborative BI – share your insights

‘Social networking’ and ‘Collaboration’ have become a part of our lives in this connected world. Let us see how the two can work together in helping us make better decisions. ‘Social networking’ has been a growing phenomenon in the past 2-3 years. The society that we live in has almost suddenly become very ‘social’ and…

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Look Beyond Traditional Pharma Sales Data

Just attended a whole day training about Pharmaceutical sales data by Kosta Tzavaras, the renowned author of books like ‘Pharmaceutical Sales Data 101’ and ‘Patient Data 101’. The information was quite insightful and definitely helped me better understand how different sets of data available from different sources are analyzed to serve the Pharmaceutical sales force.

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Use your senses – Future of BI?

It is way past mid night and I am reading an interesting article on Mashable about Umami (umami.tv) launching a mobile app that uses the ‘hearing’ sense of a mobile device such as iPhone or iPad to deliver content on second screens.  There are several second screen apps in the market but this one takes the top spot…

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Tips for developing a BI roadmap

Every BI Manager must know that the 3 key expectations that any business group has from their BI infrastructure are data availability, data reliability and data completeness. Even if one of these is not fulfilled, the business will not be able to make the right decisions. Data Availability – Availability of relevant data when you…

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Automated Change Management for SAP Business Objects

Business Intelligence and Data Management Environments are getting complex year after year due to macro industry trends like mergers/acquisitions, rapid growth, outsourcing and others. To maintain the agility of these BI solutions and meet changing business demands, it is imperative that IT teams have  good control on their BI platforms. Given SAP Business Objects has…

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Do you use smart KPIs to run your business?

In the Aesopian fable of the one-eyed stag, the deer overcomes his visual handicap by grazing on a cliff near the sea with his good eye facing the land. This works well for a very long time – until he is killed by a hunter in a boat. Monitoring some metrics and ignoring others are choice we…

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