Big Data is not all Social Media

It has been a little over a year since the term “Big Data” became a catch phrase, but it still appears to evoke the same…

How do you measure BioPharma MSL's?

With regulations creating these clear boundaries to prevent the “Medical Affairs” teams from being measured by the resulting sales, a common question that I’ve heard…

Can Pharma really learn from CPG?

Pharma’s traditional approach to getting in touch with Physicians and trying to promote their products has been seen as struggling to achieve its goals.  A…

Hidden Trends in BI – Part 1

Although “information enabled decisions” is a philosophy that has been discussed and promoted widely in the recent times, it has not yet become the mainstream…