B2B Marketers, Evolve with Big Data

Most of the B2B Marketers feel their current online marketing mix is falling short to meet the sales demand, and that they’re under immense pressure…

Safe Neighborhoods with Big Data

When I was coming back from an international travel recently and was browsing through the inflight entertainment shows available, “Person of Interest” series on CBS caught…

Clinical Trials Optimization – Business Analytics to the rescue

Here’s how business analytics can optimize clinical trials A panel of Pharma industry leaders like GlaxoSmithKline, Bristol-Myers-Squibb, AstraZeneca, Sanofi, Eli Lilly, Pfizer and Shire talked…

Why Human Resource Should Care About Big Data

There is no conversation or corporate strategy presentation today without mentioning Big Data. The focus of this write-up is to understand, what Big Data is…

Operationalize Your Big Data Analytics Program

Big Data Analytics is now moving beyond the realm of intellectual curiosity to having a tangible impact on business. At this stage of adoption of…

Data, Data and more Data…

By 2015, nearly 3 billion people will be online, pushing the data created and shared to nearly 8 zettabytes.  Centurylink created this cool infographic to…

Can Pharma really learn from CPG?

Pharma’s traditional approach to getting in touch with Physicians and trying to promote their products has been seen as struggling to achieve its goals.  A…

Hidden Trends in BI – Part 2

Predictive Analytics for the masses seems like the next wave beyond the “BI for masses”.  Predictive Analytics / Data Mining as a technology has been…

Gartner's BI Market Predictions – "Round up the Usual Suspects"

According to a new Gartner report, the software market for business intelligence, analytics and corporate performance management grew by 13.4% in 2010 to $10.5 billion.…