Clinical Trials Optimization – Business Analytics to the rescue

Here’s how business analytics can optimize clinical trials A panel of Pharma industry leaders like GlaxoSmithKline, Bristol-Myers-Squibb, AstraZeneca, Sanofi, Eli Lilly, Pfizer and Shire talked…

Sentiment Analytics – The Gold Mine, which you didn't Mine!

It’s really a no brainer that Customer Satisfaction matters. Every IT or Business unit  I’ve known, considers Customer Satisfatction, a very high priority and does…

Why Human Resource Should Care About Big Data

There is no conversation or corporate strategy presentation today without mentioning Big Data. The focus of this write-up is to understand, what Big Data is…

Look Beyond Traditional Pharma Sales Data

Just attended a whole day training about Pharmaceutical sales data by Kosta Tzavaras, the renowned author of books like ‘Pharmaceutical Sales Data 101’ and ‘Patient…

Sentiment Analytics, Federal Reserve and Consumer Behavior

What do these have in common:  The Federal Reserve Bank, Text Analytics, Facebook, Statistical Computations, Big Data and Keyword/Phrase/Boolean searching? Interestingly these are more related…