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Posts Tagged ‘Social Media Analytics’

Artificial Intelligence – The next Holy Grail for Social Media Marketers?

artificial intelligence

We live in a world that is constantly evolving with technology. What’s heralding this technological transformation is self-learning machines that can take independent decisions, can ingest zettabytes of data and derive meaningful insights. Join Aijaz Ansari as he explores how this intelligence is powering social media marketers towards a new revolution that is set to…

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Integrating Social Media Data Into Real World Evidence: Value or Distraction?

Real World Evidence

Exploring social media platforms like Facebook, Twitter and LinkedIn, amongst others to collect Real-World Evidence (RWE) is set to take the healthcare industry by storm. Being perceived as a rapid, inexpensive way of assembling vast amounts of data reporting patients’ real experiences of treatment, including drug efficacy, safety and societal impact, is attracting pharma giants…

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B2B Marketers, Evolve with Big Data

Statistical

Most of the B2B Marketers feel their current online marketing mix is falling short to meet the sales demand, and that they’re under immense pressure to be able to measure the online campaign effectiveness and also being productive. We often hear that the concept of the marketing mix isn’t so useful any longer in this…

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Big Data is not all Social Media

It has been a little over a year since the term “Big Data” became a catch phrase, but it still appears to evoke the same kind of response as it did then with an interesting twist. The twist being, it evoked a sense of “awe” to begin with but that is turing into a sense…

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Big Data is the Answer – What was the Question?

The Big Data Analytics promise: enable “data monetization” through more timely, more accurate, more complete, more granular, more frequent decisions. So, what exactly are the types of business problems big data analytics likely to solve?  For this you need a mini-MBA in Big Data Use Cases.

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Collaborative BI – share your insights

‘Social networking’ and ‘Collaboration’ have become a part of our lives in this connected world. Let us see how the two can work together in helping us make better decisions. ‘Social networking’ has been a growing phenomenon in the past 2-3 years. The society that we live in has almost suddenly become very ‘social’ and…

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Look Beyond Traditional Pharma Sales Data

Just attended a whole day training about Pharmaceutical sales data by Kosta Tzavaras, the renowned author of books like ‘Pharmaceutical Sales Data 101’ and ‘Patient Data 101’. The information was quite insightful and definitely helped me better understand how different sets of data available from different sources are analyzed to serve the Pharmaceutical sales force.

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Sentiment Analytics, Federal Reserve and Consumer Behavior

What do these have in common:  The Federal Reserve Bank, Text Analytics, Facebook, Statistical Computations, Big Data and Keyword/Phrase/Boolean searching? Interestingly these are more related than you think. The Federal Reserve wants to develop a next generation Consumer Listening Platform based on social media sentiment analytics (or opinion mining) to know what people are saying and commenting…

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