Artificial Intelligence – The next Holy Grail for Social Media Marketers?

We live in a world that is constantly evolving with technology. What’s heralding this technological transformation is self-learning machines that can take independent decisions, can…

Integrating Social Media Data Into Real World Evidence: Value or Distraction?

Exploring social media platforms like Facebook, Twitter and LinkedIn, amongst others to collect Real-World Evidence (RWE) is set to take the healthcare industry by storm.…

CIOs: Leveraging Social Networking for your Enterprise, What's Your Grade?

Many CIOs are venturing beyond the risk averse ‘sustaining operations’ mode to progressive engagement using social media. That is a good start,but more needs to…

B2B Marketers, Evolve with Big Data

Most of the B2B Marketers feel their current online marketing mix is falling short to meet the sales demand, and that they’re under immense pressure…

Big Data is not all Social Media

It has been a little over a year since the term “Big Data” became a catch phrase, but it still appears to evoke the same…

Big Data is the Answer – What was the Question?

The Big Data Analytics promise: enable “data monetization” through more timely, more accurate, more complete, more granular, more frequent decisions. So, what exactly are the types of business problems…

Why Human Resource Should Care About Big Data

There is no conversation or corporate strategy presentation today without mentioning Big Data. The focus of this write-up is to understand, what Big Data is…

Collaborative BI – share your insights

‘Social networking’ and ‘Collaboration’ have become a part of our lives in this connected world. Let us see how the two can work together in…

Look Beyond Traditional Pharma Sales Data

Just attended a whole day training about Pharmaceutical sales data by Kosta Tzavaras, the renowned author of books like ‘Pharmaceutical Sales Data 101’ and ‘Patient…

Sentiment Analytics, Federal Reserve and Consumer Behavior

What do these have in common:  The Federal Reserve Bank, Text Analytics, Facebook, Statistical Computations, Big Data and Keyword/Phrase/Boolean searching? Interestingly these are more related…