
Pre-Event Analytics
- Promotion planning
- Baseline Analysis
- Retailer Analysis
- Weak Promotion Analysis
- Planning Change Analysis
- Promo Clash Analysis
When you want to measure trade promotion effectiveness, you can rely on Saama Trade Analytics and Optimization. It’s the platform that intelligently aligns your PoS and Promotions data, leveraging AI to learn what “clicked” with consumers — and what didn’t.
Whether it’s past promotions or ongoing campaigns, you can use Saama’s analysis at the most granular level to capture even the slightest of variations and understand nuances of price elasticity and cannibalization. Plus, you get depth and frequency recommendations for each promoted product, so you can focus on better performance.
If your current process includes manual decision-making for endless scenarios, you’re likely to deal with unwanted bias and conflicts that lead to major issues.
With Saama Trade Analytics and Optimization, you can avoid these issues — saving time and money while improving your incremental sales and gross profit.
To make the most of every promotional event, choose Saama’s cutting-edge AI technology developed exclusively for the CPG industry.
“The Saama Trade Spend Analytics solution significantly reduces the effort required to generate trade spend reporting, provides our user community with responsive data and actionable insights, and gives us a clear picture of projected trade promotion results for future periods.
In addition, the Saama team has often suggested new ways of looking at the data that would benefit the user and our business.”
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