Saama Blog

Big Data Insights on Saama solutions and services

Line of Therapy Analytics: A key to commercial drug success

By Rajeev Gangal | February 15, 2017
Therapy Analytics

Patient-care related overtones and the interplay between payers, providers, patients, governments and producers have made Life Sciences and Healthcare a complex system. But what simplifies it is the Real World Data as this can help pharma and biotech companies mine trends in real world product usage and align their marketing, market access, medical affairs and…

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Cognitive Systems: Taking Cognizance of Machine Intelligence

By Rajeev Dadia | February 8, 2017
Cognitive Systems

It’s been more than 60 years since the term ‘Artificial Intelligence’ or AI was coined. Since then it has provided great fodder to Hollywood movies like Ex Machina, The Terminator, I Robot, and many more, some portraying these self-learning machines as a scourge and others a savior. What powers AI is Cognitive Computing. In this…

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Saama at SCOPE 2017 – My key takeaways

By Nikhil Gopinath | February 1, 2017
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Digital technology, mobile solutions, novel data collection modalities and integrated systems are becoming game-changing features of modern clinical trials. However, the adoption of latest technology solutions to improve overall outcomes and garner operational efficiencies, has been slower than expected. In this blog Nikhil Gopinath mentions his key takeaways from the SCOPE Summit 2017, For Clinical Ops Executives,…

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Enterprise Search: Solving Real Problem for Real People

By Jaswinder Singh | January 24, 2017
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Powerful search engines like ‘Google’ have transformed the way we search information, so much so that just the mention of the phrase ‘enterprise search’ may elicit yawns. In the era of machine learning, cognitive computing, artificial intelligence, big data & analytics; finding the right information at the right time has become more crucial than ever.…

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3 Best Practices for Great Data & Analytics Engagements

By Steve Barkin | January 17, 2017
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Amid fierce market competition, rapidly evolving technologies, and high expectations from clients for seamless project delivery (on time, on budget, as few surprises as possible, etc.), Business and technical consultants need to be continuously on top of their game across a wide spectrum of technical and non-technical (“soft skill”) areas, throughout the entire engagement lifecycle.…

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Unlock true potential of your trade promotions

By Jainendra Modi | January 10, 2017
cpg analytics

How do you compete in a fiercely competitive market like CPG? Getting the product to market is only half the battle won. Getting the buyer to pick your product is the other half. Trade Promotions help you achieve that but how do you make them effective? Data analytics to the rescue! In this blog Saama’s…

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Analytics 2017 – Industry trends

By Sagar Anisingaraju | January 3, 2017
Analytics 2017 – Industry trends

The era of Cognitive Systems The year 2017 will bring in a transformational change in the way businesses look at Analytics. In this blog, Sagar Anisingaraju, Saama’s Chief Strategy Officer, says the year 2017 will mark the dawn of the era of Cognitive Systems wherein he highlights the key industry trends. This tactical shift, he…

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Voice Analytics: A new hidden frontier in ensuring happy customer

By Asawari Dande | December 21, 2016
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Customers today have a variety of mediums to get themselves heard. Then be it criticizing a product quality, appreciating a new product ad or ranting about a bad customer experience, everything zeroes down to the customer service. Asawari Dande, Program Manager, Saama talks about how Voice Analytics is enabling businesses acquire and retain happy customers…

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Insurance: Time to get smarter with Machine learning

By Amrita Dhar | November 15, 2016
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Copious amount of data swarms the Insurance industry today. In this blog Amrita Dhar, Senior solutions marketing manager , Saama Technologies, talks about how this industry can utilize Machine Learning for processing, streamlining and systemizing this data for better insights. The old way of getting at insights is pretty much redundant now. Feeding in data, processing…

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Insurance takes a 360 turn for its customers

By Sanjeev Kumar | November 1, 2016
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Digital innovations and technical advancements are increasing the focus on enriching customer experiences. Sanjeev Kumar , VP, Head of Insurance at Saama technologies, highlights how insurance companies can elevate their customer experiences and achieve competitive differentiation in an increasingly commoditized market like this. Imagine a scenario where a hurricane is approaching Louisiana or a tornado is about to…

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Saama VP – Insurance, Sanjeev Kumar’s article on ‘How to Get Broader View of Customers’ featured in Insurance Thought Leadership (ITL)

By Saama Executives | October 24, 2016
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Read what Saama’s VP – Insurance, Sanjeev Kumar has to say about ‘How to Get Broader View of Customers’. The article was featured in Insurance Thought Leadership (ITL). In this article, Sanjeev discusses how a concept called Customer 360 is giving insurers much better insight into customers. He delves deeper into this concept and the…

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Rising stakes on Patient-centric care, Value-Based pricing & RWD?

By Murali Krishnam | October 6, 2016
patient centric care pharma healthcare

Patient-centric care that was once the most sought-after trend for the pharma industry, has now gone mainstream. In this blog, Murali Krishnam, Vice President – Life Sciences Analytics Solutions, Saama Technologies, shares his experiences from the recently concluded Advanced Pharma Analytics USA Summit and also spotlights the new trends that will be steering the industry…

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Success of IoT: a looming reality?

By Nikita Upadhyay | September 28, 2016
IoT internet of things

As we approach the last leg of the year 2016, businesses seem to be in an analysis mode, performing a reality check on their investments in IoT. Nikita Upadhyay from Saama Technologies, sheds light on the success of this technology and chalks the future roadmap as it proliferates deeper into business and consumer segments. IoT…

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How to survive and excel in the fast changing world of Healthcare Data Analytics

By Dr. Dee Amanze | September 13, 2016
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It is no secret that Data Analytics is rapidly changing within the healthcare segment. What is important though is that each organization has a proven way of analyzing and quantifying their involvement in the areas of change. Here are a few tips on what matters most: Develop an analytics tool or engine that is capable…

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How big data and analytics is changing the world of recruitment

By Murali Moturi | September 6, 2016
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Remember the early 1990’s when pulling names from a Rolodex and dialing a phone meant effective recruitment. Soon after, we had the job boards of the 2000’s to simplify the hiring process. In The 2010’s of course, social media encouraged users to create and exchange content including emails, blogs, instant message (IM), Facebook, LinkedIn, photo…

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