Saama Blog

Big Data Insights on Saama solutions and services

3 Best Practices for great Data & Analytics Engagements

By Steve Barkin | January 17, 2017
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Amid fierce market competition and rapidly evolving technologies what stays with a client is the entire experience of working on a project. And what sets the turf is the initial client interaction and engagement. Here, Steve Barkin, Director – Business Consulting, deciphers the top three best practices to ensure great data & analytics engagements. There…

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Unlock true potential of your trade promotions

By Jainendra Modi | January 10, 2017
cpg analytics

How do you compete in a fiercely competitive market like CPG? Getting the product to market is only half the battle won. Getting the buyer to pick your product is the other half. Trade Promotions help you achieve that but how do you make them effective? Data analytics to the rescue! In this blog Saama’s…

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Analytics 2017 – Industry trends

By Sagar Anisingaraju | January 3, 2017
Analytics 2017 – Industry trends

The era of Cognitive Systems The year 2017 will bring in a transformational change in the way businesses look at Analytics. In this blog, Sagar Anisingaraju, Saama’s Chief Strategy Officer, says the year 2017 will mark the dawn of the era of Cognitive Systems wherein he highlights the key industry trends. This tactical shift, he…

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Voice Analytics: A new hidden frontier in ensuring happy customer

By Asawari Dande | December 21, 2016
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Customers today have a variety of mediums to get themselves heard. Then be it criticizing a product quality, appreciating a new product ad or ranting about a bad customer experience, everything zeroes down to the customer service. Asawari Dande, Program Manager, Saama talks about how Voice Analytics is enabling businesses acquire and retain happy customers…

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Insurance: Time to get smarter with Machine learning

By Amrita Dhar | November 15, 2016
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Copious amount of data swarms the Insurance industry today. In this blog Amrita Dhar, Senior solutions marketing manager , Saama Technologies, talks about how this industry can utilize Machine Learning for processing, streamlining and systemizing this data for better insights. The old way of getting at insights is pretty much redundant now. Feeding in data, processing…

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Insurance takes a 360 turn for its customers

By Sanjeev Kumar | November 1, 2016
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Digital innovations and technical advancements are increasing the focus on enriching customer experiences. Sanjeev Kumar , VP, Head of Insurance at Saama technologies, highlights how insurance companies can elevate their customer experiences and achieve competitive differentiation in an increasingly commoditized market like this. Imagine a scenario where a hurricane is approaching Louisiana or a tornado is about to…

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Rising stakes on Patient-centric care, Value-Based pricing & RWD?

By Murali Krishnam | October 6, 2016
patient centric care pharma healthcare

Patient-centric care that was once the most sought-after trend for the pharma industry, has now gone mainstream. In this blog, Murali Krishnam, Vice President – Life Sciences Analytics Solutions, Saama Technologies, shares his experiences from the recently concluded Advanced Pharma Analytics USA Summit and also spotlights the new trends that will be steering the industry…

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Success of IoT: a looming reality?

By Nikita Upadhyay | September 28, 2016
IoT internet of things

As we approach the last leg of the year 2016, businesses seem to be in an analysis mode, performing a reality check on their investments in IoT. Nikita Upadhyay from Saama Technologies, sheds light on the success of this technology and chalks the future roadmap as it proliferates deeper into business and consumer segments. IoT…

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How to survive and excel in the fast changing world of Healthcare Data Analytics

By Dr. Dee Amanze | September 13, 2016
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It is no secret that Data Analytics is rapidly changing within the healthcare segment. What is important though is that each organization has a proven way of analyzing and quantifying their involvement in the areas of change. Here are a few tips on what matters most: Develop an analytics tool or engine that is capable…

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How big data and analytics is changing the world of recruitment

By Murali Moturi | September 6, 2016
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Remember the early 1990’s when pulling names from a Rolodex and dialing a phone meant effective recruitment. Soon after, we had the job boards of the 2000’s to simplify the hiring process. In The 2010’s of course, social media encouraged users to create and exchange content including emails, blogs, instant message (IM), Facebook, LinkedIn, photo…

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6 steps to Success in the intriguing world of Modern Data Management

By Rajeev Dadia | August 12, 2016
Modern Data Management Saama

In simple terms, if data management was about ingestion, enrichment and storage of data so that data was harmonized, cleansed and stored in a way that analytics can run efficiently on top of it in a secured way then why is “Modern Data Management” not doing the same in the platform. After all, one could…

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The Connected Ecosystem: Breaking down the frontier for P&C Insurers one sensor at a time

By Ramu Nettem | July 13, 2016
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Machine to machine communication coupled with real time analytics makes Internet of Things (IoT) a powerful tool. According to a recent survey by Accenture, The Internet of Things is forecast to comprise approximately 212 billion “things” by 2020. This will include 30 billion connected (autonomous) things. Connected ecosystem is the future! If we take the…

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Executing a Business Intelligence Center of Excellence

By Saama Executives | July 8, 2016

Data Rich, Information Poor Data overload is becoming a huge challenge for businesses and a headache for decision makers. Public and private sector corporations are drowning in data — from sales, transactions, pricing, supply chains, discounts, product, customer process, projects, RFID smart tags, tracking of shipments, as well as e-mail, web traffic and social media.…

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5 ways to take consulting client leadership to the next level

By Rajeev Dadia | July 5, 2016
consulting client leadership analytics projects

Over the years, I have attended many seminars and read many books on consulting client leadership and the practice itself. Some things stand out and some were just known facts. Here is a take on the ones that are essential to succeed. People Matter: Focus on the people, not just the organization you are working…

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The world of Travel Insurance Fraud

By Sagar Vinodababu | July 1, 2016
travel insurance fraud analytics

Travel insurance fraud is a soft target for fraudsters – claim processes do not match the level of verification/investigation found in other insurance product lines. It is a common occurrence, and incidence is rising each year. More travelers world over have submitted fraudulent claims to their travel insurers as they look to recoup the cost of…

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