Marketing Time Suckers and the Best Ways to Automate Them

Saama’s Gregory T. Simpson Shares Best Practices at Saama

PM360 asked 10 life sciences marketing leaders about their favorite (and least favorite) martech in this special feature.

Saama’s Head of Marketing, Gregory T. Simpson, talks about the value of online media monitoring and a cloud-based task management system, while cautioning against templatized communications and automated chatbots that can damage efforts at true personalization.

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