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News September 15, 2010

Saama Technologies Meets Growing Demand for Real-Time, Any Where Decision Making with Saama mBITM Mobile Business Intelligence Solution

CAMPBELL, California, September 15, 2010 – Saama Technologies, Inc., a pure-play business intelligence (BI) solution provider, today announced the launch of Saama mBITM, a complete solution for organizations who want to deliver key intelligence – such as customer, product and sales analytics – to their mobile workforce. The solution is supported by a dedicated Mobile BI Practice, led by in-house BI solutions expert, Murali Pabbisetty.

According to Saama CEO Suresh Katta, Saama mBITM addresses the growing industry demand for expanded access to critical business intelligence outside of any organization’s traditional infrastructure, to provide proactive decision-making when – and where – it’s needed.

“Our customers – who are among the most technologically advanced and innovative in their respective industries – rely on their BI infrastructure on a minute-by-minute basis. They want enterprise BI via their mobile devices and we’re delivering it with the personalized user experience they require.” said Katta.

Gartner analyst Andreas Bitterer predicts the business impact of Mobile BI: “Decision making is not something only for the back-office or the boardroom. Decisions are being made on the road, in a warehouse, in client meetings or in airport lounges, where the decision maker often only needs quick access to a few key metrics shown on a mobile device. This can reduce decision bottlenecks, increase business process performance and enable broader input into the decision at hand.”

“Mobile BI is not simply desktop intelligence on a smart phone,” said Pabbisetty. “The data management and data quality challenges facing traditional BI are the same,” he said, “but the smaller form factor and increased accessibility requirements change the game completely in regard to visualization. Saama mBITM focuses on creating the ideal end user experience, which we know is the key to realizing an ROI for BI investments.”

According to Pabbisetty, Saama mBITM leverages the firm’s decades of BI expertise to make the industry’s leading mobile BI products “enterprise-ready” and includes:

Saama-specific IP tools for enhancing mobile BI applications, including Change Management and Impact Analysis for mobile BI applications;

Unique methodology for selecting mobile views, ensuring the ideal user experience;

Extensions to bridge the gaps between major BI tools and Mobile BI platforms (which may not provide out-of-the-box support); and an

Innovative, proven methodology for efficient, cost-effective deployment.

“With the launch of this Practice we now have dedicated staff and facilities to expand upon our leading position and continue to put actionable data directly in the hands of our customers’ mobile workforce,” said Pabbisetty, who added that the firm is already involved in multiple large-scale implementations with Fortune 100 clients.

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About Saama Technologies

Saama Technologies, Inc. is a pure-play business intelligence solution provider which continues to revolutionize the way organizations make decisions through business intelligence. Since 1997, the company has combined its extreme BI technology expertise, unique intellectual property portfolio and strong relationships with the industry’s leading technology providers to deliver pure business intelligence to the world’s largest information-focused organizations. Saama’s customers are Fortune 500 organizations within a wide range of industries, including life sciences, technology, financial services, and the public sector. Saama recently acquired data-integration software and NIEM-conformance pioneer Sypherlink, which operates as an independent, wholly-owned subsidiary. For more information, visit

* Gartner, Inc. Gartner Hype Cycle for Business Intelligence, August , 16, 2010.

Saama Technologies is a trademark of Saama Technologies, Inc. The names of other actual companies, organizations and/or products/services mentioned herein may be the trademarks of their respective owners.

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